Audience are a collective group of people who read or consume any media text.
For example Radio listeners, Television viewers, Newspaper and magazines readers.
Why are audiences important?
Niche vs Mass![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxA48OLWqf5Ktupq_vFN3z7sotmt-xYRJt1KrpyqoYBRQk1AebSV3hB-jWIf_0nZ45h8-spCWXNd6KFnltJGevphPPLOctaWbbYsyY_JgHqLU2ZXoqVzlMliabRkpkKmEFvqBVPt6aqMo/s200/media+niche+magazines.jpg)
Audience for a horror
Without audience, there wouldn't be any media because media wouldn't make any profit, sp no media would be produced as people couldn't aford it.
Niche audienceis targeted to an audience that has a specific interest in unique and individual things. It is much smaller but very influential. Examples of these are magazines like "Teddy bears", which is obvsious that it is aimed at younger poeple may be childern between 5 years old to 10 years old. We know that this is aimed for niche audience because there would probably be a minority of people that read this, especially if it is aimed especially for children at that year group, plus, it has no advertisment what so ever, so poeple would not know about it that well.
An opposite to this, we have the Mass audience, which is targeted at a large group of people or in other words, somtimes reffered to as "broadcast audience". This is an audience of karge group of people that like to read/watch/listen to ect, to the mainstream of popular media, such as soaps, and popular magazines. This often targets all genders at any age (men, women, boys and girls). Here is an example of a mass audience.
Horror name : The paranormal activity
PG: 15
The audience for this horror, i would say are men and women who don't like to be scared and terrified and like to feel certain paranormal emotions whilst watching the film. Judging on my research about this film, the age that this film is aimed for is between 15- 35 years, becasue of the explicit and violent nature of this film and the strong content of paranormal activity that are going on there... However judging on my experience and the people that i have asked, out of 20 poeple (these are both randomly selected boys, and girls) under the age of 15, have said that they have either watched it or they want to watch it, which shows that this film attracts even younger generation of well, children. I think this is because, even children like the adrenaline of this film, and some people can take this more serious than others.